Vaaru Cycles - Commercial Creative Series

Karl Salter • Oct 04, 2018

Vaaru's James Beresford shows precision approach to design and the creative process

A great first night for the AKIN commercial creativity series, with a fascinating talk by James Beresford of @vaarucycles in Arundel - and (as is the purpose of these talks) his design, engineering and brand insights sparked cross over commercial creative thinking in completely different sectors to cycling for some of our members. This included Martin Huxford lighting Studio, a couple of premium jewellery designers and Ann Sutton textile designer. So become a member of AKIN to maybe find that next unexpected flash of inspiration for your business, or simply be inspired in our forthcoming talks and workshops. We’ll keep you posted.

James said this of his experience as Akin's first speaker:

"We were excited to be invited to talk to the Akin Creative Collective, it was a great opportunity for us to share our passion with a room full of creative individuals who appreciate the highs and lows of running a small business. We found the Akin group extremely welcoming and thoroughly enjoyed the evening. We look forward to meeting with the collective again and hearing the inspirational stories of other speakers in the future."



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