Dana Robertson

Brand Consultant, Creative Director & Akin Chair

Creativity? For me, it means cultivating a wild mind and a disciplined eye — using intelligence and wit to make people think, smile, pause, feel, understand, or simply be intrigued. From not-so-boring banks and far-from-stuffy law firms, through to the most opulent luxury brands and largest global sports brands, I’ve enjoyed working for clients in a multitude of sectors, with some iconic brands, as well as some great little guys. I’m a seasoned art director and creative thinker, with over 65 international creative awards and a regular visiting lecturer and board level consultant in all aspects of brand building, including brand strategy, brand identity and advertising. I apply the same energy and rigour to the smallest of clients and projects as I do to the larger Big-time Charlie ones. I look forward to learning more from people who have creative passions akin to mine.

Creating new or refreshing existing brands, brand strategy, naming, brand and product advertising campaigns, brand identity and visual language, packaging, exhibitions, retail/branded environments, brand movies, copywriting, literature and websites.

Nike, Diageo, Action For Children, Patek Philippe, Corney & Barrow, UK Sport, Tanner Krolle, Boots, Penhaligon’s, Jaguar, NatWest, Thames & Hudson, The Goldsmith’s Company, Moody’s, De Beers, Russian Standard, CMS LLP, Kantar, Coutts, Silver Speaks.

EMAIL: dana@neon-creative.com or call +44 (0)20 3289 1733
WEBSITE: www.neon-creative.com
INSTAGRAM: @neon_everydayisawesome