Janet Smith

Brand Loyalty

Photo byJonathan Wilson

Passionate about ‘doing the right thing’ for customers to improve brand experience and build long term loyalty. An expert at interpreting various sources of customer research and analytics to get under the skin of exactly what the right thing to do is.

I’ve spent 4 years freelancing, consulting and being an advisory board member since leaving Tesco. Working predominantly in the retail sector helping well-known brands understand their customers better, and build stronger relationships with them through proposition development, and one to one targeted marketing communications and experience. As a previous Tesco Clubcard Director loyalty scheme design and economics are a particular favourite.”

CONTACT: janetmbatty@hotmail.co.uk or call 07872 377889